Analysis Templates

STRENGTHS

• 3 Artists with textile experience of making things
• Appeal both to Men and Women
• USP-Near to University and could get support from SU Bar, 53degrees
• Less likely to be returned because its for chariety and cheap

WEAKNESSES

• Lack of time Paddys day is in March. Just over a month to organise it
• Money because we dont have alot of it
• Need to stick with other commitments of course
• 2 groups to compete against and also shops

OPPORTUNITIES

• Trends/Fashion to suit all students male and female
• Surprise and uniqueness for all students
• Good opportunity to raise lots of money for chariety
• Seasonal- could continue Tshirt productionn if it takes off for other occasions

THREATS

• Environmental- clothing cant always be recycled. Particularly because these are seasonal
• High Street competitors
• Other St Patrick Day producers of merchandise

POLITICAL

• Funding
• Trading Standards
• Health and Safety

ECONOMIC

• Tax Issues
• Market and trade issues because its seasonal
• Possilbe trading over in Ireland or even on the internet
• Networking with students, public and friends and family

SOCIAL

• Maybe only Irish will be interested(Questionaires)
• Need to advertise through flats, SU and word of mouth
• Wear the TShirts to promote the stock
• Maybe get possible sponsor

TECHNOLOGICAL

• Factory Work is tough opposition because only have 3 sets of hands
• Possible textile machines to help with printing
• Printing places for price variations

Objectives:

1. I want to meet with my group to discuss our ideas
2. Research sponsors
3. Possible places where we can print our T-Shirts
4. Speak to SU Bar and 53Degrees about possible promotions
5. Discover our company Vision, Mission and Name